CATEGORY
EVENTS, MEDIA RELATIONS
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15 Minutes with Alternative and Matt Sohl pop up shop offered a mix of Alternative’s top apparel styles at Fred Segal.  As part of the experience, an exhibition of 15 original Sohl paintings hung in the space, and limited edition Alternative t-shirts featuring the same hand-painted designs were sold, numbered and signed.  We handled all details from concept creation to the invitation-only launch event, including catering, invitations, DJ, guest list, gift bags, press release,  and media coverage.