Jack in the Box Southeast Burger Truck Tour

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Mobile Marketing CampaignImplemented and managed a strategic PR campaign to promote the truck’s activities locally and its charitable sampling initiatives. To kick off the tour, we secured a national story in the NY Times, & placed numerous local stories on TV, in print and online. We also created the Jack Burger Truck Challenge with broadcast partners in each market to challenge viewers and local retailers to help raise money for charity, resulting in significant media coverage and social media exposure.