Mattel Party on the Pier

CATEGORY
DIGITAL & SOCIAL MEDIA, MEDIA RELATIONS, VIP
ABOUT

With the support of our media efforts, the event raised over $1 Million dollars for Mattel Children’s Hospital UCLA, the most money raised in the event’s sixteen years. We tapped mom and actress, Sarah Michelle Geller, as the event’s special guest to lend an additional media angle for Party on the Pier. With over 452,000 Instagram followers and 485,000 Twitter followers, Sarah Michelle Geller was the perfect spokesperson to help promote this important annual fundraiser. Mark Paul Gosselaar, the cast of Girl Meets World, and over 40 young celebrities that posted about the event on their social media channels, reaching over 1.4 million people