O’Neill 365

CATEGORY
MEDIA RELATIONS, VIP
ABOUT
Handled strategic PR for O’Neill’s technically advanced activewear collection for women – O’Neill 365. Established a partnership with 19-time Olympic medalist, swimmer Natalie Coughlin, as the face of the brand’s first activewear collection. In addition to billboard features in Time Square and the Clear Channel sign in Las Vegas, we achieved coverage in broadcast, online, and print with ABC, WWD, Yahoo, Sports Business Journal, Riviera, and Crunchwear as a notable few.